Boutique strategic advisory built on experience, not algorithms.
What we do
Three areas of work. Each begins with a direct conversation about your specific situation.
For founders preparing to raise who need their commercial story to be as strong as their technology or product. Most pitches fail not on the idea but on the commercial narrative: the go-to-market logic, the financial story, the investor targeting, the preparation for questions that will actually be asked in the room. This engagement covers pitch narrative, go-to-market logic, financial story sense-checking, investor targeting, and due diligence preparation. The output is a commercial position that holds up under serious scrutiny.
Typical engagement: 6 to 12 weeks, project-based.
For startups that need senior marketing leadership but are not ready, or not willing, to commit to a full-time hire. This is not a retainer for strategy decks. It is strategic oversight and accountability: brand positioning, channel strategy, team direction, agency governance, and campaign judgment. You get a senior marketing mind applied directly to your business, available without the overhead.
Typical engagement: 3 to 6 months, part-time retained.
For brands entering Europe from outside, or for European founders expanding into new international markets. Market entry fails most often not from lack of ambition but from underestimating what localisation actually requires: channel fit, brand adaptation, regulatory context, and the right partnerships in the right order. This engagement covers market sizing, localisation strategy, channel selection, partnership identification, and brand adaptation for the target market.
Typical engagement: project or retained, depending on scope.
All engagements begin with a conversation. Scope and terms are discussed directly.
The Expertise
Investor Readiness and Commercial Strategy
Fractional CMO
Market Entry
Your commercial story, built to hold up in a room with serious investors.
Senior marketing leadership, available without the commitment of a full-time hire.
Entering a new market with a strategy that has actually been tested at scale.
Narrative and Positioning
- Investor narrative development
- Commercial story architecture
- Founding story and vision framing
- Competitive positioning for investor audiences
- Key message hierarchy
Brand and Positioning
- Brand positioning and architecture
- Brand proposition development
- Tone of voice and messaging framework
- Visual identity direction and brief
- Brand guidelines for internal and agency use
Market Assessment
- Market sizing and opportunity validation
- Consumer and customer landscape mapping
- Competitive mapping in target market
- Regulatory and compliance landscape overview
- Channel structure and route-to-market analysis
Pitch Materials
- Killer pitch deck (structure, narrative, visual direction)
- Executive summary and teaser document
- One-pager for warm introductions
- Investor email and outreach copy
- Follow-up materials and leave-behinds
Strategy and Planning
- Annual marketing strategy
- Channel strategy and prioritisation
- Campaign planning and governance
- Budget allocation and efficiency review
- KPI framework and performance architecture
Entry Strategy
- Market entry mode selection (direct, partnership, distribution)
- Phased entry roadmap
- Resource and investment requirements
- Risk assessment and mitigation planning
- Go or no-go recommendation framework
Commercial Foundations
- Go-to-market logic and sequencing
- Revenue model sense-checking
- Unit economics clarity (CAC, LTV, payback period)
- Pricing strategy and justification
- Channel strategy and prioritisation
Team and Agency Leadership
- Marketing team structure and hiring brief
- Agency selection, briefing, and oversight
- Performance management of external partners
- Internal capability assessment
- Onboarding and knowledge transfer
Brand and Proposition Localisation
- Brand adaptation for target market
- Messaging and tone localisation
- Proposition testing and refinement
- Naming and trademark considerations
- Visual identity adaptation brief
Due Diligence Readiness
- Data room structure and population
- Financial model review and stress-testing
- Assumption documentation
- Risk identification and mitigation framing
- Q&A preparation for investor meetings
Growth and Commercial
- Customer acquisition strategy
- Retention and repeat purchase mechanics
- Retail and wholesale commercial strategy
- Partnership and co-marketing strategy
- PR and earned media direction
Commercial Setup
- Pricing strategy for target market
- Channel partner identification and shortlisting
- Distributor and retailer landscape mapping
- Partnership negotiation support
- Commercial terms and structure guidance
Investor Targeting
- Investor landscape mapping
- Tier 1, 2, and 3 target list development
- Fit assessment by fund thesis and stage
- Warm introduction strategy
- Outreach sequencing and timing
Founder Support
- Marketing board reporting and narrative
- Investor-facing marketing updates
- Category and consumer insight synthesis
- Competitive intelligence and monitoring
- Launch planning and sequencing
Launch and Execution
- Launch plan and sequencing
- PR and communications strategy for new market
- Trade and consumer activation planning
- Early performance metrics and review framework
- Agency and partner briefing in target market
All engagements begin with a conversation. Scope and terms are discussed directly.